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For over 25 years the American Hardwood Export Council (AHEC) has been at the forefront of international wood promotion, successfully building a distinctive and creative brand for U.S. hardwoods. AHEC’s global programme of activities secure a future for American hardwoods by demonstrating the performance and aesthetic potential of these sustainable materials, while providing valuable creative inspiration and technical advice.




Adam Goodrum grew up in Western Australia then moved to Sydney to study industrial design. Since graduating he has received many accolades including the ‘Young Designer of the Year’ and the prestigious ‘Bombay Sapphire Design Award’. In 2007 he was selected as one of the most influential Australians in the Bulletin Magazine “Smart 100” – Design and Architecture. In 2015 Adam received the Indesign Luminary award and his installation “Unfolding” won the NGV Riggs Prize.

Focusing on furniture, product and interior design his work unifies functionality with aesthetic. Central to much of Adam’s work is his fascination for movement, geometry and bold colour. 

His practice combines self-initiated work with an impressive list of clients including Cappellini, Normann Copenhagen, Veuve Clicquot and Cult. Adam is also a founding member of Broached Commissions.

This is Adam’s second collaboration with AHEC.




Bilgola was created originally for new Australian design brand NAU. Adam Goodrum is one of a collective of Australia’s most spirited designers who have come together to create a contemporary range of furniture, lighting and accessories. Described as “reductive in form, honest in materiality and timeless in style”.  NAU is available through Cult showrooms across Australia.



The Limited Edition range is upholstered in a mix of Mode, Tracery and Draft from Kvadrat Maharam, Australia. 



Bilgola Limited Edition has been manufactured by Evostyle. This wholly Australian manufacturer of high quality custom made furniture use sustainable American hardwoods in the majority of their work. Their attention to detail extends to the data collection necessary for accurate environmental life cycle assessment to be undertaken.



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